Political ads found new home in 2016

The share of political ad spending long held by broadcast television took a major dive in 2016 as campaigns in Louisiana and across the national turned their attention more to online platforms.

It’s yet another sign that the media landscape is in transition — and that the shift could help color Louisiana’s campaigns to come.

On the production side of political advertising, basic operations like writing, shooting and editing expanded last year as the final product — commercials and campaign spots — grew shorter.

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